Visual language research 4

Robot pet industry getting popular and increase sales volume in teenager group. the robot pet industry has developed dramatically with high level of sophiscated technologies such as emotion recognition function but the appearance becomes more simple and small to remain its cuteness as a pet.

Concept Renderings 2

Another design concept rendering based on the visual language research 3. This concept has focused on the sort of toyetic design and yet to remain robotic apperance as my target is still young 15 years old student.

Visual language research 3

Visual language research 3

Another inspiration from a robot in the Samsung laptop commercial film. The robot has futuristic shape with sophisticated design and yet to remain simplistic appearance with the white and black colours. This colour theme could be good choice for my product.

Concept Renderings

Basic concept renderings based on the visual language research 2. Each concepts have adopted the colours and shapes from the robots and transportations in a movie called transformer 2.

Visual language research 2

Visual language research 2

Visual language research based on the teenage popular movie called Transformers 2 for the particular tribe (Generation Y_Digiteen) refer to various robots and transportations in the movie which reflect technological designs. Various futuristic shapes with sophisticate designs along with distinguishable colours of robots and transportations have considered into my concept processes in terms of visual language.

Visual language research 1

Visual language research 1

Visual language research based on our particular tribe (Generation Y_Digiteen) with various digital products that reflect their style, value, and culture.

Various products that aimed at particular 'Digiteen' tribe focused on robotic and futuristic shapes with distinguishable colour matches (e.g. black and yellow, white and cyon) as the tribe highly connected with digital technology and use of devices in their lifelong.

Digiteen Life Scenario

Digiteen Life Scenario

Wake up
James normally wakes up at 7:00 am to prepare to go to school on weekdays.

Breakfast
James always have breakfast alone, due to his parents go to work early in the morning. Cereal is his favorite breakfast. Go to school

Go to school
James leaves home at 8:00 am to go to school. His school starts at 8:30 am and ends at 4:00 pm.

Social sports club
James plays tennis at social sports club. it starts at 4:30 pm and ends at 6:00 pm.

Online life
James spends most times on social network sites and play video online games with his friends.

Parents arrive home
Parents usually arrive at home at 7:30 pm from work.

Dinner
James family have dinner at 8:00 pm. Dinner time is only chance to catch up and everyone to unwind after a busy day.

Go to bed
James go to bed at 9:00 pm for tomorrow.

Digiteen Product Mapping Boards

Digiteen Product Mapping Boards

The boards are collage of pictures that have been structured and organized in a way that represented our tribe. Each picture that’s been placed in the poster has been carefully selected as a visual language to represent the chosen tribe, the style of clothing, gender, social aspect has been emphasize by the pictures on the board.

Another aspect that has been emphasized in the board is the modern and futuristic theme that has been put on the background and presented on the picture of members of our tribe using technology heavily. The picture and its layout also suggest aspects of the tribe lifestyle such as school, networks of friends and being a part of an only child family.

Generation Y

Definition of Generation Y
Generation Y, also known as The Millennial Generation, is a term used to describe the demographic cohort following Generation X. Its members are often referred to as "Millennials" or "Echo Boomers". There are no precise dates for when Generation Y starts and ends. Most commentators use dates from the early 1980s to early 1990s inclusive.

Our potential target market or ‘urban tribe’ is the small portion of generation y, born in the early 90s to an only child family with a high income.

Our urban tribe are still going to school in year 10-12 and since they came from a family with a high disposable income the only child is likely to be an early adopter to innovative product (such as PS3, Iphone) “They generally have no financial commitments, thus over 70% of their income is spent arbitrarily, with the majority going on entertainment, travel, and food”.

This spending might be driven by the teen wanting the best that is available to help maintain their position within their social group, and their parents help fund this, by wanting the very best for their kids.

AGE: 15-19 GENDER: Male

CLIQUE: Private school, sport group

LANGUAGE: This urban tribe has their own language especially connected to the rise of technology, language such as abbreviation used on computer or text message such as BRB, OMG and LOL.

SIMILARITY:
-They are very closely related with computerization and

on-line (internet) life.
-Self conscience of body image
-Supported by parents
-Similar style or brand of clothing wear

-Social network of friends