User emotional reaction wants to achieve
At the end of the day Cycling is about finishing and going through finishing line the fastest, the emotional reaction that these product is trying to achieve is the Thrill and adrenaline of Speed during the race. Along with aerodynamic reason bicycle product uses a lot of horizontal line and stream line to represent that Speed and adrenaline produced from bicycling.
Most important Principles and elements used
The most important product in cycling revolves around the bike. The shape of the frame, wheel and the materials used in each of these products is very important in establishing the visual cue.
Road bikes tend to have a more upright shape and a shorter wheelbase, which make the bike more mobile but harder to ride slowly. The design, coupled with low or dropped handlebars, requires the rider to bend forward more, utilizing stronger muscles and reducing air resistance at high speed.
Throughout history the basic structural shape of the two wheeled bike remain the same, however their small details has evolved throughout the years and has greatly improved.
The future of Cycling and its Visual language are greatly influenced by emerging materials and technology, with the rush of emerging technology in the 21st century Bikes are getting;
Lighter & Stronger
With the emerging technology new materials and technology has evolved and given the sport of cycling new materials and processes, especially in these coming years new material such as carbon fibre on their bikes, titanium gears and Spandex suit.
Carbon fibre introduced on the frame and other feature of the product will change how we view bikes and the colour of it,
With the Global warming and the environment dying society will look into using more renewable resource such as timber and other recyclable product on its bike.
More aerodynamic
Science and technology also plays a big part on changing the visual language of the sport Cycling, research on aerodynamic and velocity of cycling has resulted in finds such as tear drop shape on the frame and the helmet. In the future these researches will change the shape of cycling products especially on the frame and the helmet; therefore these changes will also affect the visual cue that we place on the sport.
Smaller
Bikes are also getting smaller and more portable to safe storage space, the wheel are getting smaller for weight purposes and less thread on the ground to heighten speed.
