KITAS

Language Research - Cycling

User emotional reaction wants to achieve
At the end of the day Cycling is about finishing and going through finishing line the fastest, the emotional reaction that these product is trying to achieve is the Thrill and adrenaline of Speed during the race. Along with aerodynamic reason bicycle product uses a lot of horizontal line and stream line to represent that Speed and adrenaline produced from bicycling.

Most important Principles and elements used
The most important product in cycling revolves around the bike. The shape of the frame, wheel and the materials used in each of these products is very important in establishing the visual cue.

Road bikes tend to have a more upright shape and a shorter wheelbase, which make the bike more mobile but harder to ride slowly. The design, coupled with low or dropped handlebars, requires the rider to bend forward more, utilizing stronger muscles and reducing air resistance at high speed.

Throughout history the basic structural shape of the two wheeled bike remain the same, however their small details has evolved throughout the years and has greatly improved.

The future of Cycling and its Visual language are greatly influenced by emerging materials and technology, with the rush of emerging technology in the 21st century Bikes are getting;

Lighter & Stronger
With the emerging technology new materials and technology has evolved and given the sport of cycling new materials and processes, especially in these coming years new material such as carbon fibre on their bikes, titanium gears and Spandex suit.
Carbon fibre introduced on the frame and other feature of the product will change how we view bikes and the colour of it,
With the Global warming and the environment dying society will look into using more renewable resource such as timber and other recyclable product on its bike.

More aerodynamic
Science and technology also plays a big part on changing the visual language of the sport Cycling, research on aerodynamic and velocity of cycling has resulted in finds such as tear drop shape on the frame and the helmet. In the future these researches will change the shape of cycling products especially on the frame and the helmet; therefore these changes will also affect the visual cue that we place on the sport.

Smaller
Bikes are also getting smaller and more portable to safe storage space, the wheel are getting smaller for weight purposes and less thread on the ground to heighten speed.

Product concepts 02

Interesting sake bottles

Interesting sake bottles made out of various materials.

Product concepts 01

Japanese dining ritual is influenced greatly by their early belief, during the early days of Japan history their main religion is Shinto. Shinto is a religion in where practice (actions) and ritual, rather than words, are of the utmost importance. Shinto is characterised by the worship of nature associated with more abstract natural environments such as mountains, rivers, wind, waves, trees, rocks, and etc. This belief still influences on Japanese dining culture today. So Japanese begins their meal with the phrase itedakimasu (literally means, "Thank you nature for this meal"). This philosophy of religion adopted into designing a dining product to interpret and enhance the visual and functional aspects of Japanese dining cultures.

The sashimi plate engraved wave patterns to purposely contain a soy sauce and also represents the sea, where actually sashimi comes from. This effect may remind users about gratefulness for their nature environment visually.

Various Jap plates

Various shapes and functions of sashimi plates.

Rituals and traditions in Japan

History of Japanese eating customs and its rituals

Japanese cuisine has been shaped throughout the centuries by internal political and social influence along with outside influence especially from China, Korea and the Western Culture. Their dining customs especially transformed during the middle age of the Kamakura age.

Cultural and social significance

Japanese dining ritual has been around since the beginning of time and it’s culturally important as it shares its history with the founding of Japan as a culture and a country, and these rituals are shape by historical periods, people and religious and cultural beliefs. Japanese dining ritual is influenced greatly by their early belief, during the early days of Japan history their main religions are either Buddhism or Shinto’s. The religion Buddhism travels across from China and plays a major part in shaping Japanese eating rituals, its utensils (as Chopstick originated from China). Buddhists teaching frown upon meat eating, so in the early day Japanese society was influenced by the Buddhist monk, this Buddhist monk was perceived important by society at the time and was even powerful enough to influence the Shogun (land lords) to ban consuming meat for a specific period of time.