Tuesday, September 29, 2009

Product concepts 01


Japanese dining ritual is influenced greatly by their early belief, during the early days of Japan history their main religion is Shinto. Shinto is a religion in where practice (actions) and ritual, rather than words, are of the utmost importance. Shinto is characterised by the worship of nature associated with more abstract natural environments such as mountains, rivers, wind, waves, trees, rocks, and etc. This belief still influences on Japanese dining culture today. So Japanese begins their meal with the phrase itedakimasu (literally means, "Thank you nature for this meal"). This philosophy of religion adopted into designing a dining product to interpret and enhance the visual and functional aspects of Japanese dining cultures.

The sashimi plate engraved wave patterns to purposely contain a soy sauce and also represents the sea, where actually sashimi comes from. This effect may remind users about gratefulness for their nature environment visually.

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